Problem:
Coaching
is not only a very new profession, but also a very intangible one.
Results of coaching can never be guaranteed 100%, and vary dramatically
from client to client. Coaching can not be fully explained until
it's actually experienced.
Challenge:
Such
intangibility makes it difficult to sell coaching, especially so because
the number of coaches continues to grow every year. Clients don't
simply want coaching. They want to know that you have a system in
place, a formula, a process that will help them get where they want to
get.
Solution:
Using
tools - assessments, worksheets, workbooks, checklists, exercises - in
your coaching practice will instantly take your business to a new competitive
level! No longer will you leave clients guessing about the process
of coaching. They'll be able to see exactly the steps you'll be following,
as well as the big picture of your coaching process and the expected outcome.
If you don't have your own coaching
tools, you can utilize the ones developed by other coaches. See
our
coaching tools catalog to find the right tools
for your clients. If you want to develop your own tools, here is
how...
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10 Ways
to Develop Your Own Coaching Tools
First, browse our
coaching
tools catalog to see if a tool similar to what you are thinking of
is already there. If so, you may simply want to purchase it. Why re-invent
the wheel? Some of the tools featured here also grant full rights to modify
and re-sell, so you can use one of those tools as a starting place to build
your own.
If the tool you're looking for isn't
there, follow these ten steps to create your own.
Ready to Simplify Your
Business and
Enhance Your Coaching
Image?
These ten strategies
will help you create your very own coaching tools in as little as one hour.
Use the example to get your creative "juices" flowing!
1. If you notice that you are doing
repetitive work with different clients, create a template or a worksheet
that you can re-use in the future. This will give you a systematized
coaching process and bring efficiency into your business.
Example:
Selecting the right niche is a step that every new business owner goes
through. Create an exercise or a worksheet to help your clients determine
the right niche for them. Ask questions that are important in making
this decision, give examples, and help them create an ideal customer profile.
2. Document a process of doing things
in your own life or business, and create a worksheet or a checklist for
your clients.
Example:
Conducting a one-day seminar requires a lot of planning and insider information.
If you have done such seminars before, write a planning guide or a checklist
that covers every step of this process. Your clients will use it
to make sure they are well-prepared for their event.
3. If you have written a book
or an e-book, create a worksheet or a set of exercises based on the content
of your book. Simply turn each section into a question you'd want
your readers to answer after they read it, and you'll have a ready to use
stand-alone coaching tool.
Example:
A lifestyle improvement book may contain twelve chapters of information
and advice. Create an action exercise, which readers would
have to complete after reading each chapter. You can include these
exercises at the end of every chapter right in the book, and also assemble
them into a stand-alone file to send to clients as a workbook.
4. Create a set of exercises or
a worksheet based on a book written by someone else. You may need
to get their permission, depending on how much of their concepts you're
using in your tool.
Example:
There is a great book out there, called "How to Make It Big in the Seminar
Business," by Paul Karasik. If you coach your clients on marketing
their business through conducting seminars, you could go through this book
and create a dozen worksheets or templates based on the author's advice.
Again, you want to check with the author and/or the publishing company
to make sure it's ok, and always give the author credit (e.g. "This worksheet
is based on Paul Karasik's book, How to make it big in the seminar business").
5. You can create coaching tools
based on the content of your own teleclass or a coaching program.
Simply turn your information into a set of exercises, worksheets or checklists,
that would serve as supplemental material for your program.
Example:
A coaching program titled "Divorce Recovery in 30 days" could come with
a set of worksheets and exercises to help your clients take action.
Activities such as journaling, financial planning, prioritizing, and goal
setting will make your clients feel structure and progress.
6. Identify a specific objective for
your target clients to achieve, then create a checklist of all the skills
and actions necessary for them to get there.
Example:
Life coaching frequently touches the subject of self-esteem and self-image.
Create a checklist of all the things that a person should be doing to raise
their self-esteem. The checklist may include items related to health,
money, relationships, career, parenting, past experiences and other areas
of life.
7. Similar to the second strategy
on this list, you can create checklists to help your clients overcome a
problem, put something into place or set up a system. This works
especially well if you're a business coach.
Example:
Launching a new product, starting a web site, writing a business plan,
planning an event, or preparing for a career change, all could use a checklist
of actions that need to be taken to accomplish these goals.
8. Document your entire coaching
process as if it were a curriculum that other coaches could deliver to
their clients, or to be used as a self-coaching tool for those who are
on a limited budget.
Example:
If you coach clients on cleaning up their work space, setting up easy-to-maintain
systems, and manage their time better, you can document every step of the
coaching process. Keep in mind any obstacles and challenges your
clients had when you coached them, and offer solutions right in the worksheet
or the workbook.
9. Self-assessments make a great
companion to any coaching program, at different stages of the coaching
process. The goal of self-assessments is to help your clients identify
problem areas that need improvement.
Example:
Create a self-assessment called "Are You a Good Parent?" by listing everything
that makes a good parent, and placing a checkbox next to each statement.
If the statement is true for your clients, they will check the box.
The more boxes checked, the better parents they are. You may also let them
rank how each statement applies to them on a scale of 1 to 5. Include
a scoring key to explain what their score means.
10. Quizzes and tests are fun and educational
at the same time.
Example:
Wellness coaches are great candidates for using quizzes in their coaching
practices. Create a "Healthy Lifestyle Test," which will include
questions related to eating, relationships, personality, fitness, and other
areas of lifestyle. The scoring key should identify the correct answers,
and show your clients how knowledgeable they are on this subject.
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Now,
not only can you enhance your clients' coaching experience, but you can
also generate passive revenue and attract new clients and alliances by
sharing
your tools with other coaches!
Want to have all the benefits of
using tools in your practice but don't have time to create your own? Buy
one of ours in the coaching tools catalog.
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Coaching
Problems
| A 1999 survey by the ICF found that
one of the biggest problems with coaching is that many clients don't know
how to measure its effectiveness. |
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Coaching
Tools
Coaching tools
come in all shapes and forms. Here are the most popular ones:
Assessments
Action plans
Charts
Checklists
Coaching Modules
Diagrams
Exercises
Quizzes
Self assessments
Templates
Tool kits
Worksheets
Workbooks
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Diagnostic
Tools
| While the use of validated tools,
such as DISC assessments and 360 feedback systems, is very important,
most coaches also develop their own tools and mini-assessments for their
clients. This saves them time, gives them a system to work
from, and creates a more polished professional image. |
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Why
Coaching?
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Clients Hire Coaches to Get
Help With:
Time Mgmt (80.5%)
Career (74.3%)
Business (73.8%)
Relationships (58.6%)
Wellness (51.9%)
Spiritual (51.0%)
Personal (45.2%)
Goal-setting (39.5%)
Financial (38.1%)
Creativity (11.0%)
*University
of Phoenix |
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