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Coaching Charisma
Toolkit
How to Stop Being Average
and Become a Remarkable Coach That Clients Will Magically Gravitate Toward

Recent research conducted
by Stephen Fairley, author of "Getting Started in Personal and Executive
Coaching" suggests...
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73% of all coaches make less
than $10,000 in their first year
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53% of all coaches make less
than $20,000 a year
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30% of all coaches have never
been able to find 10 paying clients
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Only 9% of coaches are currently
making more than $100,000 a year coaching
Whether you take this kind of
research seriously or not doesn't matter, because I have a few, more pressing,
questions just for you...
How Much Did You Earn This Year?
Don't You Think You Deserve More?
What Are You Going To Do About It?
The Average Coach Earns Peanuts...So
What About The Rest?
A small number of coaches are
making a fantastic living but they're in the minority.
So how is it that the average
coach is working for next-to-nothing while the fortunate few are living
a life of luxury?
I'll give you a clue...The
answer's in the word AVERAGE.
Let's be realistic. You're
a coach trying to stand out in a veritable forest of coaches.
Everywhere you look you'll
see "Me Too!" coaches...
There is absolutely nothing,
nada, zip or zero to separate or distinguish these people in our minds.
These "Me Too!" coaches just don't appear to stand for anything different,
new, exciting or interesting. And as a result, they're instantly forgettable.
They simply do not get into people's minds and hearts powerfully enough
to make a lasting impression.
It's time to be completely
honest with yourself... Are you a "Me Too" coach at this moment? If you
are then something must (and can) be done to change your fortunes...
You could literally be DROWNING
in a sea of over-familiarity...
Your brilliant shining light LOST in
the huge glow of competition...
So , how the heck are people
going to work out you're the one they want when they've got more coaches
than they can poke a sharp stick at, offering them FREE Introductory Coaching
Sessions?
The Answer is: They can't!
They can't, that is, unless
you know what makes them tick and use it to give them what they really
want...
An Immutable Law That Favours The Brave
You may not like this one
little bit but, the majority of coaches are simply average and will remain
average for the rest of their careers. If you're happy to just trundle
along with the masses then be my guest... You may eke out an existence
but will forever rely on a spouse, second job or other income to make ends
meet. If you remain average then you'll never truly be self-sufficient
doing a job you love.
While this may sound
defeatist, it's absolutely 100% true AND it provides you with a fantastic
opportunity to be financially successful doing something you absolutely
love...
By doing just a few things
differently you can occupy that little nook set aside for "Coaches and
Self Development" in your prospects brain, you can rise easily above the
AVERAGE and become one of the EXCEPTIONAL few to make serious money doing
something you love.
You'll learn more about how
you can do this when you get "Coaching Charisma",
but first I have something else for you to ponder on...
Are You A Victim of Positive Thinking?
I believe in positive thinking.
It's a useful state and attitude to adopt. But thinking alone doesn't get
things moving. If all you do is "think positive", then you've probably
already got a negative bank balance.
As the saying goes, "You
Don't Get Owt (anything) for Nowt (nothing)", so positive thinking
needs to be followed through with a little positive action.
I've seen an abundance of
books flooding the market recently trying to convince you that simply "giving
out good energy" is all that's needed to "bring good things back"
to you ten-fold. I like that idea and on some levels it's true. You probably
like it too. You may have actually bought, enjoyed and recommended some
of these books. They may have made you feel that everything will be just
fine if you continue doing what you're doing.
Unfortunately, these books
have given you permission to do OSTRICH SELF DEFENCE...
Here's how it works!
You bury your head in the sand so you only get your BEHIND KICKED!
These books make the process
of attracting clients sound warm and fluffy and more importantly easy.
This probably appeals to that warm, caring, nurturing side of you more
than the cool, logical, thinking side. And herein lies the danger my good
coaching buddy...
These books have given you
comfort and permission to accept the status quo. When what you needed were
tools and permission to challenge it. Thinking positive thoughts will never,
ever in a million years lead to more business unless backed up by positive
action.
So
here's your first action... Get all the positive thinking, goody-goody,
airy-fairy, fake marketing books together in a pile. Then take them to
your nearest charity shop and donate them. Then they'll have served a useful
purpose.
Maybe you're not really
a victim of positive thinking at all, maybe there's something else...
Are You Afraid Of Making Too Much
Money?
Sounds like a stupid question
doesn't it? But chances are, I may have hit a nerve. If you gave up a well
paid job to retrain as a self-employed coach then it's unlikely that you
were in it for the money.
After all, there's a lot
more to life than making money. It's more important to be doing things
that make you happy and that have a positive impact on others, isn't it?
If you're with me here then
I admire your attitude. I'm also all for doing a job you love. But seriously,
do you really intend to starve for your passion when you don't have to?
Once you've read
Coaching Charisma you can literally have your cake and eat it...
Do The Job You Love & Get The
BIG FEES You Deserve
People with "Coaching Charisma"
do both and they love it. While not all coaches will choose to work with
clients who can afford the big fees, the opportunity is yours for the taking.
On the surface it can be
difficult to see what the coaches who have this charisma are doing differently.
"Coaching Charisma" will give you the tools to work it out for yourself
and be your best self.
And once you understand it,
you'll get the same fantastic results too...
In "Coaching Charisma"
I'll share the tools, techniques and approaches you need to boost your
natural magnetism so that you can...
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Present A More Authentic &
Congruent Impression of You & Your Business To Clients
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Attract More of The People You
Really Love To Work With
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Communicate Even More Persuasively
With Your Potential Customers
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Connect With Complete Strangers
On An Emotional Level With Your Emails, Business Card, Website...
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Get More Of What You Love
& Less of What You Don't
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Attract More High Quality Clients
Who Appreciate What You Do
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Why People Make Dumb Buying Decisions...
And How To Use It To Your Advantage
Why is it that people just
don't understand that you have exactly what they need?
They Must Be STUPID
Right?
Well yes and no. While many
of your potential clients are very capable and brilliant at what they do,
we humans have a pretty big flaw when it comes to making buying decisions.
We tend to forget to use our brains!
Most People Just Don't Buy Based
On Reason or Logic...
If we reasoned out every
decision we ever made then we'd do very little else but just sit there
frying our brains making decisions. Instead we use emotional and subconscious
shortcuts. We go with gut reactions. We're unconsciously on the lookout
for "positive payoffs". Our unconscious will steer us well clear of what
might be a negative consequence - which usually means maintaining the status
quo at all costs.
The problem is, we give potential
customers far more credit than they deserve when we try to persuade them
to take a positive course of action. Their unconscious mind is just not
interested in trivial stuff. It wants emotional content, otherwise it will
skip this one and move to the next.
You won't connect using reason
alone. No-one really makes a personal buying decision based on your qualifications
or length of experience. People, in general, won't bother to find out more
if you don't dangle a big juicy emotional carrot right up front.
You'll learn how to do this
elegantly and ethically when you get "Coaching Charisma".
What's Inside?
As you'll soon learn, when branding
your coaching business, it's what's inside that counts and that's no different
with my toolkit. "Coaching Charisma" is small yet mighty! I've packed everything
you need into 62 easy to read and understand pages. It's full of exercises
for you to do and tools to use. Here's just a preview to give you a taste...
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Page 28: Transform Your Communication
With A Single Question... Discover a POWERFUL but SIMPLE question
that will help you uncover the emotional buying triggers and hotwords to
get your prospects eager to buy... I know, as a professional and
ethical coach, you wouldn't take advantage of this power, but my process
will literally have people begging you to be their coach.
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Page 9: Use Authenticity
To Magnetise Yourself & Your Coaching Business... I'll introduce
you to a tool known as the Brand Power Wheel which will form the
BASIS
of YOUR BRAND and will enable you to choose customers that are right
for you without having to "sell your soul" to win business, respect and
reputation...
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Page 23: There's Usually
A Hard Way & An Easy Way... I'll show you how to find the easy
way to magentise your business with "Coaching Charisma". You'll also
discover an age-old principle for doing less and getting more from your
business and all aspects of your life too.
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Page 44: Why The USP Doesn't
Work & What To Do Instead... The USP (or Unique Selling Proposition)
is responsible for much heartache, wasted time and money. It's just not
practical to strive for unique in business, because no sooner have you
done it than someone else comes along and produces a "Me Too!" carbon copy.
Instead learn how to create a "Decisive Difference" that makes all the
difference and is less easy to copy.
While many of the tools in this
book are applicable to other expert service businesses too, this particular
book has been specially written for the professional coach. So if you're
just starting out as a coach, still in training, just thinking about it,
or for want of a better expression, a seasoned coaching veteran, "Coaching
Charisma" was written just for you.
The
90 Day Satisfaction Guarantee
If after reading this book and
taking the actions inside, you don't feel it has powerfully helped you
to intensify your Coaching Charisma then you're entitled to a COMPLETE
REFUND within 90 days of purchase. So you can buy safe in the knowledge
that you have nothing to lose and everything to gain. |
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What other people are saying...
I don't expect you to decide
to buy this toolkit just on my word. So here's a selection of testimonials
and recommendations from other readers.
| "Well I am hooked.
What a really fantastic and absorbing writer you are."
~ Katy Howell |
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"The 'so
what' combined with the brand power statement makes things so much easier
to communicate what you actually want to say to prospective clients. DPP
[Decisive Power Points on page 38] is another fantastic concept as I know
many of my clients have problems with creating their own USP."
~ Sean Kennedy
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"So What?
Now that is a question I will ask my self more often. Thank you."
~ Hugo Russell
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| "For me the single most
important lesson was the one on 'congruence' a much used word in New Age
Circles but when you applied it in a marketing context it switched on a
light. Other parts that have impacted me are the "So What" as it makes
you think from a prospective customer point of view. My business is new
in the Life Coaching Field but your marketing advice so far is as refreshing
as it is valuable."
~ Peter J |
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"You must
be a natural viral marketeer, because I've already told over a dozen people
about Lean Marketing since reading your stuff."
~ Paul Hynd
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| "I have just finished reviewing
your toolkit for listing at CoachingLab.com, and was truly amazed!
Specializing in a certain coaching niche isn't enough. Being bold,
outstanding and remarkable is what will make any coach a STAR, and you
show us how to become that."
~ Milana Leshinsky |
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Don't remain a victim of Positive
Thinking, GET COACHING CHARISMA and you'll be able to attract all the fantastic
customers you ever wanted as if by magic. But If you're happy to remain
an average coach then be my guest... Just remember, the average coach isn't
earning anywhere near as much as the coach who has true charisma.
All
rights reserved: You may use with clients and prospects individually
and reproduce for that purpose only. You may not publish or re-sell in
any form and must retain all copyright information.
Format:
PDF file, 64 pages (920 KB)
Have a question? Contact
seller directly at email
Price: $29.97
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to Cart
Creator's Background:
"Dangerous" Debbie Jenkins is a marketer, author and stand-up comedian
who helps the owners of small expert businesses get more success by doing
and spending less.
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